News

Assist24 Expands its Reach to Denmark Through Acquisition of Redning Danmark

Assist24, a prominent player in the Nordic roadside assistance industry, is excited to announce its entry into the Danish market through the acquisition of a majority stake in Redning Danmark A/S and five franchise stations affiliated to Redning Danmark. This strategic move underscores Assist24's commitment to furthering its position as a leading service provider in the region.

The acquisition solidifies Assist24's foothold in Denmark, marking a significant step in the company's expansion strategy. The newly formed entity, Assist24 Denmark A/S, will build upon the established reputation of delivering unparalleled roadside assistance services to individuals and businesses across the country.

Assist24 is renowned for its commitment to deliver high-quality services and customer satisfaction. The company will continue to uphold these standards in Denmark, while also making a strategic push into the business-to-consumer (B2C) market. This expansion aims to bring the benefits of Assist24's sophisticated system platform to a wider audience, creating a more efficient, transparent, and digitally integrated experience for customers.

As part of its commitment to enhancing service accessibility, Assist24 will expand with more starting points throughout Denmark. This strategic network expansion ensures faster response times and broader coverage, reaching the Danish population more effectively 24/7 all year around.

"We are thrilled to bring Assist24's expertise and innovative solutions to Denmark. Our sophisticated system platform will revolutionize the customer journey, making it more efficient and transparent through real-time claims handling, payment processing, route planning and real time communication between the customer, and the rescuer" stated Lukas Fryklund, CEO of Assist24 Group.

Effective from the closing of the acquisition, Kim Rud-Petersen is appointed as Managing Director of Assist24 Denmark A/S. With a wealth of experience in the insurance industry and leading positions in Denmark, Kim Rud-Petersen will lead the Danish operations and drive the company's success in the region.

Assist24's entry into Denmark is a testament to the company's commitment to providing top- notch roadside assistance services while embracing new opportunities in the market. The acquisition of Redning Danmark A/S and the subsequent establishment of Assist24 Denmark A/S mark an exciting chapter in Assist24's continued growth and expansion throughout the Nordic region.

For media inquiries, please contact: Kim Rud-Petersen kim.rud-petersen@assist24.dk or +45 22 10 33 31.